Ego Rug

Founded in 2020, Ego Rug is the brainchild of Simon Ebrani, a third-generation Iranian born and raised in Milan. The sister company of SASS Projects, the brand is a leading name in the textile rug market, supported by a talented team that always seeks to utilize new technologies and explore new patterns, dyes, or forms. Tradition inspires its flawlessly hand-tufted, hand-knotted, or machine-made designs - carrying on a precious heritage the brand treasures - all the while staying at the forefront of international design trends.