ADJ Style

The story of ADJ started in 2016 when the founder Ekaterina Borovkova decided to create her own line of accessories for daily life. The initial collection of home accessories is inspired by family, evident in the logo design incorporating a symbolic triangle representing sustainability and stability. Ekaterina’s children’s initials are enclosed within the triangle, adding a personal element. With Ekaterina’s direct involvement, the design process enhances ADJ’s distinctive and captivating charm. Each item in the collection carries its own narrative and characters, influencing its color, shape and intended purpose. Ekaterina’s involvement in designing sketches, drawings and manufacturing plans is what sets ADJ apart and makes it attractive. A core value of the company is a socially responsible approach to accessory design, aligned with modern environmental manufacturing standards that ensure superior quality and durability. Manufacturing semi-finished products in Germany ensures stable and high-quality goods, while orders are assembled and packed in Italy, renowned for its craftsmanship that guarantees a high level of quality and attention to each detail. Today, ADJ offers a broad range of fully customizable premium accessories and interior design items. These products cater to various settings such as homes, offices, private yachts and jets, hotels and restaurants. ADJ’s commitment to sustainable design, coupled with its attention to details and customization options, sets it apart in the market. Innovative material Each product utilizes ADJ’s multi-layer leather, which under-goes double-sided dyeing and a specialized anti-vandal treatment. This results in enhanced durability against wear, scratches and abrasions, while maintaining easy-to-clean proper-ties without compromising color and shape. Furthermore, these items are designed to be suitable for both indoor and outdoor home decoration. This type of leather necessitates advanced high-tech production methods, resulting in a price nearly double that of traditional genuine leather. The manufacturing process involves treating the leather with pressure and using 100% natural latex as a binder. The binder material imparts elasticity and strength to the leather, while subsequent processing with natural fats and dyes enhances its performance characteristics. The leather is produced at the oldest German factory, known for its strict adherence to regulatory requirements, health standards, and environmental norms for both raw materials and finished products. Independent laboratories in Germany regularly monitor the raw materials and products under the supervision of specialized experts.